Product Catalog
Thompson Surgical Instruments caters to a multitude of surgical specialties, offering unlimited customization of the Thompson Retractor.
My goal with this project was to create a catalog that was not only a great piece of marketing collateral, but could also serve as a reference guide in the medical field.
The design of the catalog required a balance of large imagery along with the wealth of information required for the medical industry. Parts diagrams were used for retractor systems and are easily referenced for ordering individual components. Important informational callouts are paired with iconography for emphasis. Overall, the catalog maintains a clean design while utilizing full color backgrounds for unique product attention.
The catalog is used in direct mail marketing campaigns and is distributed globally at surgical conferences. A digital version resides online for additional reference.
- Catalog ( US Letter, Perfect Bound )
